Why the Second Generation Can Make or Break Your Family Business

John D. Rockefeller was a titan of the Gilded Age. But his only son, John D. Rockefeller Jr., had the unenviable tasks of managing the family fortune and rehabilitating the family name after his father’s reputation was in tatters, as he was accused of being a ruthless monopolist. Junior (as he was known) mentored his own five sons and his daughter, enhanced his father’s charitable legacy, hired talented advisors to professionalize the family’s investments and philanthropy, and prepared the burgeoning third generation for social and philanthropic leadership.