10 takeaways from Amazon’s 2023 Small Business Empowerment Report

More than 100,000 new brands launched in Amazon’s store in 2023 and all brand owners in Amazon’s store grew sales by more than 22% year-over-year. Amazon provides entrepreneurs access to powerful technologies, tools, and resources, including access to capital, fast and cost-effective shipping and fulfillment solutions, ongoing education, advanced marketing, innovations in brand protection, and much more that fuel a brand’s growth and success.