Best Generative AI Startups in India
Source: APAC Media
Generative AI is more than just a trending topic now; it is a distinct disruptive force that isn’t just changing the way business operates, but also changing the meaning and scope of the business itself. Around the world, businesses are taking advantage of the entrepreneurial spirit combined with budding generative AI technologies to create new opportunities throughout industries such as healthcare, fintech, and education.
India has a fast-growing AI ecosystem backed by government support, rising venture capital investments, and a tech-savvy population. Generative AI startups in India are scaling quickly and no longer experimenting; they are positioned to solve real-world problems with substantial applications.
The following blog offers top generative AI startups in India to pay attention to in 2025 when you are considering the changemakers in the sector. These startups are making waves in the way they operate in their sectors and pushing the limits of the applications of AI. Whether you are an entrepreneur, an investor, or just curious about artificial intelligence, this will help give you insight into what the future of technology and business looks like in India.
Rephrase.ai
Based in Bengaluru, Rephrase.ai is changing the landscape of video production using generative AI. Founded in 2019 by Ashray Malhotra (a Google engineer), the startup creates AI-enabled avatars that can speak any script in a hyper-realistic fashion. By 2025, this is converging on advertising, e-learning, and entertainment in India. It enables firms to develop videos in a corporate style and at scale and at low costs.
For marketers, this affords an unprecedented opportunity, personalize information videos in the form of video messages for millions of customers. Rather than following a singular positioning proposition (i.e., making video for all customers), firms personalize the messaging of that content for individuals, and in turn might engage customers in a more intense, productive way. In India’s digital marketing ecosystem, this opportunity represents a developing opportunity aligning disruption with entrepreneurship and artificial intelligence.
Global clients, including several Fortune 500 firms, are already using their technology. Rephrase.ai is bridging creativity and artificial intelligence; the process paradigm is addressed through the automation of human-like storytelling. In 2025 it is not just a start-up but an early-stage innovation company that is transforming the process of how businesses communicate around the world.
TrueFoundry
TrueFoundry, which was founded by former Meta engineers in 2021, is on a mission to simplify machine learning operations. This generative AI startup provides a series of tools that help developers train, test, and deploy AI models with ease. By 2025, the company became an invaluable partner to startups from India that want to integrate artificial intelligence into their products without needing to invest heavily in infrastructure costs and hiring specialists for their teams.
TrueFoundry’s platform removes the repetitive parts of the AI and Machine Learning development process, including monitoring, scaling, and retraining models. This means the organization can focus on innovating rather than worrying about operational issues. And for entrepreneurs, TrueFoundry lowers their time-to-market and allows them to integrate generative AI into real-world products.
TrueFoundry has clients in healthcare, fintech, retail and, among others, demonstrating the ability of startups in India to compete on an international scale. Their aims also fit neatly into India’s goal of being a sponsor of entrepreneurship and driving AI transformation at scale. By 2025, TrueFoundry will be a trusted enabler of AI, ensuring every business has access to cutting-edge technology, rather than just the large tech enterprises.
Gan.ai
Founded in 2021, Gan.ai is using generative AI to transform personalized marketing videos. The company is based in Bengaluru and enables companies to create personalized videos, where AI-generated avatars will address the customer by name or other details. By 2025, this type of personalized marketing video is expected to raise the bar for engagement and drive digital commerce and advertising in the most dynamic and fastest-growing digital economy, like India.
The emergence of the technology has made it significantly cheaper and faster to personalize video advertisements. Gan.ai’s technology has been used by numerous startups and enterprises that are trying to build stronger relationships with their customers. With e-commerce in India rising, this innovation gives entrepreneurs an advantage in improving customer retention and loyalty.
Gan.ai is also gaining international interest because it is partnering with brands from across Asia and other regions. The growth of Gan.ai shows the impact of combining entrepreneurship with artificial intelligence. Furthermore, by 2025 Gan.ai is one of the few Indian generative AI startups that will make a loud statement by redefining how brands communicate at scale.
Pixis
Pixis founded in 2018, is a generative AI startup which assists marketers to make better decisions. Based in Bengaluru, Pixis is an AI-based platform that automates marketing campaigns via real-time data. By 2025, it powers businesses to optimize ad spending, develop targeted campaigns, and enhance customer acquisition, all without needing in-depth technical ability.
Its AI learns how consumers behave to produce actionable insights on the spot. For entrepreneurs and new businesses in India, this translates into campaigns that are less wasteful and much more efficient. In an acute competitive environment, that’s critical. Pixis is the juxtaposition of entrepreneurship and artificial intelligence in applied business sense.
Companies worldwide across industries such as retail, gaming, and fintech utilize Pixis. This evidence of building scalable AI use cases proves India’s capability. The rapid acceleration of Pixis demonstrates how generative AI can revamp promotional activities. By 2025, Pixis will be one of India’s premier AI-driven growth enablers for businesses around the world.
Yellow.ai
Yellow.ai, a conversational AI firm founded in 2016, is now harnessing generative AI to automate enterprise processes. Based in Bengaluru, Yellow.ai develops chatbots and virtual assistants that take care of customer service, human resources, and IT inquiries. By 2025, Yellow.ai has provided its services to businesses in more than 85 counties, giving it the distinction of being a global leader founded on Indian entrepreneurship.
Yellow.ai has generative AI models that help businesses achieve natural and human-like conversations over voice and text. This improves response times and results in happy customers. This type of technology is a necessity for scaling without additional costs for Indian startups and large enterprises.
With some of the best investors, Yellow.ai has grown very quickly. Its platform is the best example of how artificial intelligence can be levered as an Indian startup to resolve everyday problems. In 2025, Yellow.ai is still at the forefront, blending application and innovation to provide practical business solutions across a wide array of industries.
Wysa
Launched in 2015, Wysa is an AI-enabled mental health platform, harnessing generative AI to offer emotional support. Based in Bengaluru, Wysa offers an AI-enabled chatbot that helps people deal with stress, anxiety and depression. By 2025, Wysa has touched millions of users around the world, harnessing artificial intelligence to democratize therapy by making it much cheaper and easier to access.
The app uses generative AI to create conversations that mimic the type of empathetic, human-like conversation experienced in traditional use of therapy. Wysa doesn’t replace therapists, but is designed to support them, and to offer immediate help when needed. This is particularly relevant in India, where availability of mental health professionals is limited. Wysa is therefore providing important social impact and entrepreneurial impact.
Partnership with the UK’s NHS and major employers in the U.S., Wysa is now becoming globally credible. The Wysa story exemplifies how Indian startups can combine technology with empathy. In 2025, Wysa stands alone as a clear frontrunner in AI-enabled mental health care.
Conclusion
In 2025, generative AI startups in India have transformed industries with innovation, entrepreneurship and artificial intelligence. The companies establishing themselves in all areas, from healthcare to agriculture, prove that AI represents so much more than just a buzzword. Supported by investors, the government and the digital economy, India has established itself as a true global AI player. The next wave of innovation will most likely come from the visionary startups pioneering generative AI.
FAQs
1. Why is 2025 the most important year for generative AI start-ups in India?
2025 is the tipping point year where funding, talent, and real-world use are converging, so it will be the breakout year for generative AI in India.
2. What sectors in India will see the most impact from generative AI?
Healthcare, education, finance, agriculture, and marketing, will see the most improvement from generative ai applications in India.
3. How do generative AI start-ups in India differ from generative AI start-ups globally?
The Indian start-ups are heavily focused on affordability, multilingual solutions and scalable invention geared towards local problems.
4. What role does government policy play in supporting AI entrepreneurs?
Government policies associated with Digital India, and funds associated with AI research are moving faster, which is speeding up the adoption of AI and is creating more opportunities for startup entrepreneurs.
5. Is the investment interest from global investors, and are generative AI startups in India, able to make products that attract global investors?
Yes. Some venture capital firms and global investors are finally showing interest and actively adding funds to Indian AI start-ups, mainly because they can develop effective and cost efficient innovation for the future, and their global relevance is constantly showing a positive trajectory.
