Building a Strong and Connected Family of Wealth: A 10×10 Learning Road Map
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Introducing the 10 x 10 Learning Roadmap
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A J.P. Morgan Wealth Management logo remains in an upper corner.
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A bold disclaimer in a text box reads:
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INVESTMENT AND INSURANCE PRODUCTS:
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Identifying text appears beside an auburn-haired woman in a dark blazer as she speaks from a room with textured walls and brass decor:
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Stacy Allred
Head of Family Engagement and Governance
J.P. Morgan Wealth Management
Stacy Allred:
The 10 x 10 Learning Roadmap was the result of myself and the two co-founders of Money, Meaning & Choices asking the question: What are the skills each family member needs to effectively integrate wealth?
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Money, Meaning & Choices Institute, Stacy Allred, Joan DiFuria and Stephen Goldbart
Stacy Allred:
Wealth brings complexity, and that complexity requires a mindset of lifelong learning. The model looks at 10 life stages, ranging from age 5 to 100, and 10 core competencies: five external (what you know) and five internal (who you are).
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Text appears beside her:
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10
Life Stages
x
10
Competencies
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Then, more text appears under the heading ’10 x 10.’ It lays out 10 life stages beside text that reads:
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Select their life stage
- AGES 5-11/12
ELEMENTARY SCHOOL
- AGES 12-14/15
MIDDLE SCHOOL
- AGES 15-18/19
HIGH SCHOOL
- AGES 19-25
EMERGING ADULTHOOD
- AGES 26-35
EARLY ADULTHOOD
- AGES 35-40
MIDDLE ADULTHOOD
- AGES 40s TO LATE 50s
ESTABLISHED ADULTHOOD
- MID-50s TO MID-70s
LATE ADULTHOOD
- LATE 60s TO 90s
ELDERING PART I
- LATE 70S TO END OF LIFE
ELDERING PART II
Stacy Allred:
So, in essence, the 10 x 10 invites learners into this journey to select their life stage, look at the learning activities, and choose the top three relevant for them now and to get started.
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Next to text reading ‘Look at the learning activities,’ boxes with icons lay out five ‘External Competencies’ and five ‘Internal Competencies’. External include:
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- Financial Skills
- Wealth and Life Planning Skills
- Stewardship and Governance Skills
- Philanthropy Skills
- Entrepreneurial and Family Enterprise Skills
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Internal include:
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- Emotional Abilities
- Social Abilities
- Learning and Growth Mindset
- Responsibility and Accountability
- Health and Wellness
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Last, text reads:
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Choose the top 3 relevant for them.
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Three icons appear:
- a clipboard for ‘Responsibility & Accountability’
- a gavel for ‘Stewardship & Governance Skills’
- a family for ‘Wealth & Life Planning Skills’
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Source: 10×10 Learning Roadmap, Advancing Flourishing in Families of Wealth (2021).
Stacy Allred:
The beauty of the 10 x 10 is that you can use it with one individual, to a couple, to a family, to a multigenerational family. We used it with one family ranging in age from age 8 to 80.
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Client story is for illustrative purposes only. Individual outcomes may vary.
Stacy Allred:
Let me give you a quick story of how we use the 10 x 10 with an individual in a real, important moment of a life transition. This smart, dynamic, graceful young woman came, and she was feeling overwhelmed and woefully underprepared. She had just lost her father and inherited a really complex set of structures.
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10 Life Stages x 10 Competencies
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The life stages appear, and Stage ‘5: AGES 26-35 EARLY ADULTHOOD’ is circled.
Stacy Allred:
We invited her into the 10 x 10 Learning Roadmap. She selected her life stage, read through the stage overview, looked at the learning activities across the ten core competencies, and selected the three most relevant to her.
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The competencies appear, then three are highlighted:
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Responsibility and Accountability
Wealth and Life Planning Skills
Stewardship and Governance Skills
Stacy Allred:
The first learning activity she selected was to navigate the impact of wealth within a fiscally diverse relationship. Next, navigating all of these entities, she didn’t want to be just a beneficiary, but an empowered, engaged, excellent beneficiary, really understanding the internal and external pressures to be financially independent in a family of wealth. After she selected the priorities, we brainstormed on an action plan, defining a set of doable steps and working with her advisor team. It was amazing a year later how much progress she had made. She had moved from overwhelm to having confidence and clarity. You know, the 10 x 10, these external and internal competencies working in synergy, result in family members knowing who I am, what I’m capable of, and what really matters.
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Text highlights her words:
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Who I am
What I am capable of
What really matters
Stacy Allred:
The most important thing with the 10 x 10 is to get started, to move past that intention-to-action gap and make progress, big or small, in a way that’s doable and right for you.
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A logo appears over white:
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J.P. MORGAN WEALTH MANAGEMENT
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FOR MORE INFORMATION, CONNECT WITH US AT JPMORGAN.COM/YOURWEALTHADVISOR.
Stacy Allred:
We invite you into the 10 x 10 Learning Roadmap. It’s accessible through your advisor.
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Legal disclosures:
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Opinions expressed are those of the speakers and may differ from those of other J.P. Morgan employees and affiliates.
Neither J.P. Morgan nor any of its affiliates can represent that the statements or opinions expressed today will materialize.
JPMorgan Chase and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for tax, legal or accounting advice. You should consult your personal tax, legal and accounting advisors for advice before engaging in any transaction.
J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC. Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (JPMCB). JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states.
Copyright 2025 JPMorgan Chase & Co.
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